Introducing the ROYALTY by MON-YÉ Vodka Campaign: Where African Elegance Meets Tropical Indulgence

Sep 30

WASHINGTON, DC (October 1st, 2023) – MON-YÉ Vodka, renowned for its premium quality and commitment to cultural fusion, is proud to unveil its latest masterpiece: ROYALTY by MON-YÉ Vodka. This distinctive campaign invites spirits enthusiasts, trendsetters, and connoisseurs to embark on an extraordinary journey where the opulence of African heritage harmonizes with the exotic allure of a coconut-infused vodka.

About MON-YÉ Vodka:

MON-YÉ Vodka is a premium vodka distilled from sugarcane and infused with coconut water. MON-YÉ Vodka’s distinct flavor and unique infusion captures the essence of African traditions, making every sip a journey of discovery. Renowned for its exceptional quality and achievements, MON-YÉ Vodka has proven to be a standout and innovative liquor brand by winning gold in two prestigious spirits competitions: the 2023 Bartender Spirit Awards and 2023 SIP Awards. Whether shaken, stirred into classic martinis or cosmopolitan cocktails, MON-YÉ Vodka reigns supreme, setting new standards for quality and taste.

About MON-YÉ Vodka Founders:

Founded by Dr. Gbessay Bockai and Dr. Leslie Monye, who met during their studies at Howard University, MON-YÉ Vodka embodies their shared passion for unique flavors and refined experiences. As first-generation Sierra Leonean and Nigerian Americans, their journey led them back to their roots - the natural abundance of Nigeria and Sierra Leone, where they harness the purest cane sugar to create this top-shelf vodka. MON-YÉ Vodka is now available in the Western Hemisphere, inviting enthusiasts to savor the fusion of cultures and flavors born from their friendship and deep roots.

About ROYALTY by MON-YÉ Vodka Campaign:

At the helm of this majestic campaign are visionary minds and creative geniuses, Troy Massa and Nikki The Jeanius, formerly known as Nikki Billie Jean. Their executive production and creative direction have meticulously woven together a tapestry of elegance and innovation, setting the stage for the ROYALTY by MON-YÉ Vodka campaign to reign supreme in the world of spirits.

Intricately capturing the essence of the ROYALTY by MON-YÉ Vodka campaign through stunning visuals is the acclaimed photographer and videographer FiF Wilson. With co-post production editing by Les Joueurs by Isaiah Headen, the campaign photos and videos stand as a testament to their artistry, showcasing the regal allure of MON-YÉ Vodka's coconut-infused concoction.

The campaign highlights a vibrant All Things Ankara custom-made ankara print gown, heels, and press on nails both modeled and designed by the incomparable Nikki The Jeanius. The dazzling ensemble, adorned with accessories from TrufacebyGrace, encapsulates the campaign's fusion of African culture and tropical indulgence.

To complete the regal transformation, Aggie Hair masterfully crafted the African-inspired updo hairstyle, while Jackie Cyrille Beauty lent her expert touch to the makeup, ensuring that every detail radiates grandeur and sophistication.

Our esteemed lead assistant and model coach, The African Bombshell by Shelly Ackah, alongside the invaluable contributions of co-assistant Moyatu, played pivotal roles in making the campaign a success.

As MON-YÉ Vodka continues to redefine the spirit of celebration, refined pallets are invited to experience ROYALTY by MON-YÉ Vodka—a journey into an opulent world where culture, heritage, and taste converge. Savor the spirit of royalty and explore the exclusive range of offerings at monyevodka.com. 🍸

For more information and to shop, please visit monyevodka.com.

For inquiries, please contact: info@monyevodka.com

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